By Elanie van Greuning
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October 9, 2024
Cash is King.” It's a phrase you’ve probably heard before, but do you know why it matters so much for your business? When it comes to business growth, understanding the difference between cash flow and profit is crucial. We’re here to help you master both and take control of your business’s future. Let's talk . Cash vs Profit As a business owner, your goal is to make money, but what if I told you that understanding the difference between profit and cash flow could make or break your success? The Profit Myth Net profit is the amount left after deducting all business expenses from revenue. To boost your profit, you’ll need to focus on areas that affect both revenue and expenses. For example: Negotiate smarter: Renegotiating with suppliers can lead to lower stock costs or reduce the need for excess inventory. Enhance customer engagement: Better customer interactions can lead to higher sales by tapping into what they really want. Optimise staffing: Efficient rostering can help you reduce costs without sacrificing service quality. The Cash Flow Reality Cash flow is a different beast altogether. It’s the money flowing in and out of your business for everyday operations like taxes, equipment, or loan repayments. Here’s the catch: even a profitable business can suffer from poor cash flow, and vice versa. For instance, you might have strong cash flow but still struggle to turn a profit due to unaccounted expenses. Similarly, a profitable business can have a cash shortage, threatening its day-to-day survival. Planning for Growth Want to know how fast your business can grow? Your projected cash flow holds the key. Our team can help you forecast with precision, so you can make informed decisions for the future. Keeping Cash on the Throne Your business can’t survive without a healthy cash flow. To keep cash in the driver's seat, here are six essential tips every business owner should know: Monitor your cash flow: Build a cash flow statement and update it regularly. Spot a shortfall coming? Act immediately to avoid a crisis. Create a cash buffer: Set aside reserves to protect your business from unexpected expenses or downturns. Plan for revenue dips: Maintain at least two months’ worth of operating expenses in your account to cushion against slower periods. Stay grounded with sales expectations: If your sales projections look bleak, adjust your approach early to avoid financial strain. Safeguard payments: Implement upfront credit checks to reduce the risk of late payments. Get clear payment terms in writing and stay in regular contact with clients to keep payments on track. Stick to your budget: Every dollar spent affects your cash position. Budget wisely for essentials, and avoid overspending. Need Help? We're Here for You Cash flow management is the lifeblood of your business. If you’re looking to improve your cash position and secure your business's future, reach out. Let's work together to make sure your cash flow stays strong and steady.