Meet the expert team at Crossroads Accounting
With over two decades of experience, Crossroads Accounting & Advisory Services partners with clients of all sizes and industries. Our mission is to handle your tax and compliance matters swiftly and accurately, allowing you to focus on what truly matters, growing your business.
Meet Our Founder
Elanie van Greuning
Founder & Director | Chartered Accountant & Advisor
The vision for Crossroads Accounting and Advisory Services came to me in mid-June 2021 during an outreach in Carterton. That night, I felt a calling to create a business built on values of integrity, excellence, and service.
With over 25 years in the industry, including 22 years in New Zealand and three in South Africa, I’ve had the privilege of working with clients across all sectors, from sole traders to multi-million dollar enterprises. My expertise spans essential accounting, tax management, compliance, cash flow forecasts, strategic planning, and liaising with banks or franchisors on behalf of clients. It’s an honour to be part of each client’s journey and to provide guidance that aligns with their unique business goals.
My experience as Operations Manager for two previous firms allowed me to work closely with business owners, setting financial goals, improving processes, and understanding the broader challenges businesses face. Additionally, my role as co-director in our family’s motor vehicle repair business has provided firsthand experience with the highs and lows of business ownership, a perspective that deepens my commitment to supporting clients.
In March 2022, we took a leap of faith and launched Crossroads Accounting & Advisory Services, with a mission to serve as a trusted partner for businesses across New Zealand.

Our Vision
Commitment to Integrity, Excellence, and Community.
At Crossroads, our vision is to provide exceptional accounting, tax, and advisory services rooted in Christian values. We guide and mentor businesses through critical decisions with customized solutions, supporting their success at every stage.
We believe in giving back to the community and allocate a percentage of our earnings to meaningful causes. This reflects our commitment to using business as a platform for positive change, fostering growth, integrity, and hope.
Why choose us?
PEACE OF MIND
We take care of your tax and compliance matters, including financial statements and company compliance, allowing you to focus on your business. When critical decisions need to be made, we have the expertise to help you choose the best path based on your needs and goals.
PROVEN EXPERIENCE
With a wealth of knowledge and firsthand experience in business, we understand the pressures and challenges you face, whether you're a sole trader, small family business, or larger enterprise. We've supported clients through all stages of growth.
OPEN COMMUNICATION
We encourage phone calls and emails so you can ask quick questions without worrying. Ask us today about the package that suits your business structure.
TRANSPARENT FEES
No surprises here. We provide a clear fee agreement before beginning any work, so you know exactly what to expect with no hidden costs.
COMMITED TO GIVING BACK
We believe in supporting communities in need. By partnering with us, part of the fees you pay will be donated to local and international charities, making a positive impact beyond business.
Our Team
Supporting Your Success at Every Step
Our dedicated team is committed to providing expert financial guidance and peace of mind. Led by our founder and chartered accountant, with support from our marketing assistant, we’re here to ease the stress of managing your business finances, allowing you to focus on growth with confidence.
